Volume 01 · Issue 01 Coming July 1, 2025

The Insider
Report

Industry intelligence for parents who want to know what is actually happening — not just how the industry works.

First edition publishes

July 1, 2025

Then every January 1 and July 1 thereafter

Reserve Your Copy

$55 per edition  ·  Published twice yearly  ·  Written by an agency owner

First Edition Preview

The Mid-Year Industry Brief

July 1, 2025  ·  Volume 01, Issue 01

A snapshot of where the industry stands at mid-year — what has changed since January, what clients are prioritizing, and what the second half looks like from the agency side.

  • Which client categories are booking heavily in the second half of 2025 and why
  • How submission standards have shifted — what agencies are now accepting and what they are passing on
  • The current casting landscape: direct booking vs. open casting trends
  • Market-by-market snapshot — where the work is concentrated right now
  • What parents are doing wrong this year that they were not doing wrong last year
  • What to do with this information before summer ends

Plus: Brandis's direct take on what the rest of 2025 looks like from inside the agency.

What the Report Is

Not a guide.
An intelligence brief.

The Starter Kit tells you how the industry works. The Insider Report tells you how it is working right now — this season, with these clients, in this market environment.

The difference matters because child modeling is not static. Client priorities shift. Casting trends change. What agencies wanted last year is not always what they want this year. And almost no one is telling parents any of this in real time.

Each edition covers a six-month window — what happened, what is happening, and what is coming. Written from inside a working agency, not from the outside looking in.

  • 01
    Industry trend analysis What is shifting in how agencies and clients are operating — casting patterns, booking timelines, rate trends, and submission volume changes.
  • 02
    Client category intelligence Which sectors are actively booking children's talent — retail, e-commerce, lifestyle, editorial — and how their priorities are changing each cycle.
  • 03
    Market conditions by region Where the work is concentrated, where it is growing, and where it is contracting — so you can calibrate your expectations to your actual market.
  • 04
    What to do with it Every edition ends with specific, actionable guidance — not general advice, but what this particular moment calls for.

How It Compares

The Starter Kit gives you the foundation.
The Report gives you the edge.

The Insider Starter Kit — Free

  • How the industry works and who the key players are
  • How to identify legitimate vs. predatory agencies
  • How to take submission photos and write a submission email
  • What agencies look for in a first submission
  • Industry terminology and a 90-day roadmap
  • Evergreen — relevant whenever you read it

The Insider Report — $55 per edition

  • What is happening in the industry right now, this season
  • Which clients are booking and what they are looking for currently
  • How casting trends and submission standards have shifted
  • Regional market conditions updated twice yearly
  • What parents are getting wrong this cycle specifically
  • Time-sensitive — written for this moment, not every moment

Written By

The view from inside
a working agency.

Every edition of the Insider Report is written by Brandis Ohlsson — children's model agency owner of 14 years, former casting professional, and founder of Model Mother.

This is not market research assembled from secondary sources. It is direct observation from someone who is actively running an agency, reviewing submissions, working with clients, and watching the industry move in real time.

The Report exists because parents deserve the same quality of information that industry professionals have access to — and because the gap between what parents know and what agencies know is exactly where families get hurt.

Children's Model Agency Owner — 14 years
Former casting professional
Founder of Model Mother
A mother herself
"Parents make decisions based on information that is six months out of date at best. The Report closes that gap." — Brandis Ohlsson

First Edition · July 1, 2025

Reserve your copy.
First edition July 1.

The first Insider Report publishes July 1, 2025. Reserve your copy now and receive it the moment it drops.

July 1  ·  January 1  ·  Every year.

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